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  • 575 Market St, Maxuel Street, Frankfurt

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Marketing Strategy

Turning insights into impact.

Every great campaign begins with a clear strategy. At KraftHaus, we combine research,
creativity, and analytics to build marketing strategies that don’t just look good on paper —
they deliver real, measurable growth.

Market & Competitor Analysis
We start by understanding your industry landscape — who your competitors are,
what your audience cares about, and where the opportunities lie.


Target Audience Profiling
We identify your ideal customer personas — their habits, motivations, and pain
points — to shape messaging that connects.


Brand Positioning & Messaging
We help you define how your brand should be perceived and what message will
create the strongest recall.


We don’t run ads for visibility — we run ads for results.
Launch Your Campaign with KraftHaus
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How We Do It

Our process begins with an intensive **Immersion & Discovery** phase, using stakeholder workshops and data audits to align on your business objectives. From there, we conduct deep **Research & Insights**, analyzing customer behavior and market trends to uncover actionable opportunities.

Market Research & Analysis

Customer Segmentation & Personas

Value Proposition & Positioning

Channel Strategy

Integrated Campaign Planning

Why It Matters

Without a cohesive strategy, marketing efforts become disjointed and results are unpredictable. Our approach eliminates "random acts of marketing" by providing a single, data-driven vision that guides every decision.

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Market Strategy Growth FAQ

"Doing marketing" often means executing random tactics like running ads or posting on social media without a clear plan, leading to unpredictable results.

Our strategic planning process is an intensive four-week sprint. We start with a week of immersion and discovery to align on your goals.

You'll receive a full action plan designed for immediate implementation.

Our entire process is built on data, not assumptions. We start by auditing your existing performance and conducting deep market research, including competitor benchmarking and user interviews.

Let's start new project.